Gioia is the first social enterprise in the footwear sector in Jordan. Every pair sold, supports a family in need.
Our mission is to create opportunites for artisans in marginalized communities with the ultimate goal of making them self-sufficient. We utilize their artistic skills in our unique footwear in order to reflect the values of heritage and celebrate culture while giving them the power to make a difference with their creativity.
We believe that every stitch tells a story and that is why we scour the marginalized communites of Jordan in search of artisans who can tell these stories with their skilled hands. We spare no effort in developing the raw talents they were born with so that they can soar, resulting in elevating our footwear to what can only be described as masterpieces.
Our aspirations cannot be confined, our ultimate goal is to share and spread culture and heritage by replicating our current model beyond Jordan, offering more diversification, celebrating more cultures and leaving a positive impact wherever we go!
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